Maximize Your Event Design with These 5 Pinterest Tips

I have a love/hate relationship Pinterest. It's great for visually communicating with clients what I'm suggesting. But there comes a time when Pinterest isn't a good idea.

Here are my thoughts on best use practices when it comes to Pinterest:

1. ORGANIZE YOUR BOARDS:  Pinterest now allows you to organize your boards into sections. I love creating different sections for each element of the event, like "florals, table scapes, food + beverage, lighting" to keep things sorted. I always try to find at least 3 pins for each section at a minimum.

2. CLEARLY COMMUNICATE WHAT YOU'RE LOOKING AT:  I often add new images to Pinterest for clients, and I label what I'm focusing on in each picture. But when you're just pinning existing images that someone else added to Pinterest, you're also transferring their image descriptions + title. This could lead to misunderstandings about what you're loving in an image. So remember when you show vendors pictures, you need to do some work to avoid mis-interpretation. Always be clear about what precisely you like in a photo. My own personal practice as an event designer - once I'm done with adding images to Pinterest, I'll go back and pull just the most relevant, and add them to a separate mood board, then label what I'm interest in.

3. MAKE THE IDEAS YOUR OWN: To create a unique event design, do not to copy what others have done, but choose to be inspired by the ideas you like! Create something unique from the inspiration. Sometimes you'll find ideas in other places too (on other social media platforms, in a storefront, at the museum). Remember you can upload your own images to Pinterest.

4. STOP PINNING:  Once all the inspiration is in one spot, I'll begin sketching out my final plans, and I don't go back to Pinterest again. If you keep pinning, you'll end up getting FOMO! And there won't be enough time to implement every new idea you've found. If your ideas are your own, and inspired, you won't feel the need to keep adding more and more.

5. A NOTE ON NOTIFICATIONS:  This is just a personal note - if vendors or friends have joined your boards, they get notifications every time you add a pin or make a comment. So remember, when you have a wild night of pinning on Pinterest, everyone will wake up to a notification in their email about every single update.

   
   

Happy Pinning everyone!